Publicidad audiovisual de las Organizaciones No Gubernamentales de Desarrollo (ONGD)el encuadre y la implicación como factores de eficacia persuasiva
- Sabre, María Elisa
- Juan José Igartua Perosanz Doktorvater/Doktormutter
Universität der Verteidigung: Universidad de Salamanca
Fecha de defensa: 31 von Mai von 2010
- Ubaldo Cuesta Cambra Präsident
- Lifen Cheng Sekretär/in
- Félix Moral Toranzo Vocal
- María Teresa Soto Sanfiel Vocal
- Itziar Fernández Sedano Vocal
Art: Dissertation
Zusammenfassung
In this thesis, are factors that determine the effectiveness of advertising messages from NGOs, for communicators thus may have more tools to the design of effective messages. More specifically, it focuses on the search for these organizations direct and tangible support to finance specific projects.