Persuasive Strategies in Mission Statements

  1. Negro Alousque, Isabel 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
Círculo de lingüística aplicada a la comunicación
  1. Fernández Ulloa, Teresa (coord.)

ISSN: 1576-4737

Año de publicación: 2019

Título del ejemplar: The Rhetoric of Persuasion

Número: 80

Páginas: 37-50

Tipo: Artículo

DOI: 10.5209/CLAC.66599 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Círculo de lingüística aplicada a la comunicación

Resumen

Una declaración de misión es una breve descripción del objetivo fundamental de una empresa que refleja su identidad y sus valores. Las declaraciones de misión constituyen un género perteneciente a la literatura promocional (Bhatia, 2005), objeto de numerosos estudios en las últimas décadas (véase Swales y Rogers, 1995; Leuthesswer y Kohli, 1997; Stallworth, 2008; Mason y Mason, 2012). Basándose en las teorías de género de Swales (1990) y Bhatia’s (2014) y en la retórica de Aristóteles (2011), este artículo analiza un corpus de declaraciones de misión con el fin de mostrar cómo se elaboran para influir en las opiniones del público. Se analizan su organización en movimientos y los elementos del logos, el ethos y el pathos – los tres tipos de argumentación aristotélicos – que contribuyen a construir o mantener la fidelidad del cliente.

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Fuente de los datos: Dialnet