El turismo religioso como elemento revalorizador de una tradición localLa incorporacion de Jalostotitlán a los Pueblos Mágicos

Résumé

The history of the region of Los Altos de Jalisco, Mexico almost since the first settlements of communities after the Spanish conquest of America, has been linked to events associated with the Catholic religion that have marked its evolution over time.The population of Jalostotitlán, located in this region, aims to achieve the designation "Magic Town" based on recognition of the role that religion has played in their social evolution and its landscape. These architectural remains besides having artistic value, which may be of interest to visitors, have shaped the social life of this town that now holds a festive tradition alive during a fortnight of August.The purpose of this communication is to show how the everyday life of a locality when it is recognized as an identity element, can serve as distinctive and dignified be preserved, in this case under the recognition of "Magic Town", issued by the Ministry of Mexico Tourism for populations that represent fresh alternatives and different for domestic and foreign visitors. An initiative that, on the other hand, has evolved since its inception and is taking a different turn, will also be analysed.