Mad Men and television aesthetics:Final shots as a tool for textual configuration

  1. Miguel A. Huerta 1
  2. Ernesto Pérez 2
  1. 1 Universidad Pontificia de Salamanca (España)
  2. 2 Universidad Complutense de Madrid (España)
Revista:
Arte, individuo y sociedad

ISSN: 1131-5598

Año de publicación: 2019

Volumen: 31

Número: 4

Páginas: 825-838

Tipo: Artículo

DOI: 10.5209/ARIS.62072 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Arte, individuo y sociedad

Resumen

Los estudios académicos sobre Mad Men confirman que la estética televisiva despierta un interés secundario en comparación con otras perspectivas. El presente trabajo se suma a la premisa de quienes defienden la necesidad de conocer las cualidades estilísticas de los textos generados por el medio. A pesar de los valiosos hallazgos logrados en el campo de la estética televisiva, basta con examinar la bibliografía existente sobre obras como Mad Men para concluir que su influencia sigue siendo residual. En concreto, se propone en este trabajo un método de análisis formal (escala, situación, duración, ángulo, movimiento, composición, etcétera) basado en la unidad ‘plano’. Desde esta perspectiva se examinan las 92 unidades que componen los últimos planos de cada capítulo de Mad Men para alcanzar resultados tanto cuantitativos como cualitativos que forjan la ‘estética del vacío’ que caracteriza a la serie creada por Matthew Weiner. Así, las imágenes finales de cada entrega componen una especie de pausado ritual en el que la forma televisiva retrata a un hombre solo, atrapado por un entorno opresor e incapaz de progresar dramáticamente.

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Fuente de los datos: Dialnet