Comunicaciónel audiovisual en el aprendizaje de competencias transversales

  1. Gloria Domènech Martínez 1
  2. Francisco Millán Salas 2
  3. Gloria Domènech Tudela 3
  1. 1 Universidad Politécnica de Valencia

    Universidad Politécnica de Valencia

    Valencia, España


  2. 2 Universidad Complutense de Madrid

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  3. 3 (Institut Torre de Malla (Parets del Vallès, Catalunya)
IN-RED 2019: V Congreso de Innovación Educativa y Docencia en Red
  1. Virginia Vega Carrero (coord.)
  2. Eduardo Vendrell Vidal (coord.)

Publisher: edUPV, Editorial Universitat Politècnica de València ; Universitat Politècnica de València

ISBN: 978-84-9048-522-4

Year of publication: 2019

Pages: 1333-1341

Congress: Congreso de Innovación Educativa y Docencia en Red (5. 2019. Valencia)

Type: Conference paper


One of the changes introduced by the Bologna Declaration produced teaching methodologies that became oriented to evaluate the effort of the student, resulting in greater teacher interaction in their training. Following this line, the Universitat Politècnica de València (UPV), through its strategic UPV2020 plan, accredits the Transversal Competences of its graduates, among which is the CT10 referred to as the Knowledge of Contemporary Problems. For a graduate with a degree in Audiovisual Communication (GCAV), the audiovisual product is their way of expressing their thoughts and ideas on the political, social and legal issues and values of the moment in which they live. Its protection through the regulation of intellectual property rights is characterized by temporality and territoriality. The knowledge of this matter is vital for its defence in an environment presided over by the globalisation and delocalisation of companies. Our unique innovative proposal is introduced in the subject of Information Law, using the audiovisual product to study its regulation. The quantifiable results are gamified: logbook, script, playlist, audiovisual product, peer review rubric. The innovation ends with a simulation of reality, the transmission of the right, for insertion in the YouTube platform. The study of the proposed innovation has allowed us to verify that the objectives pursued have been met and also to detect the weaknesses to be resolved in future editions.