Los debates electorales de 2015 y 2016 en España. Contexto de percepción y credibilidad para los jóvenes

  1. Alfredo Arceo Vacas 1
  2. Sergio Álvarez Sánchez 1
  3. Olga Serrano Villalobos 2
  1. 1 Universidad Complutense de Madrid (España)
  2. 2 Universidad Rey Juan Carlos (España)
Revue:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Année de publication: 2020

Número: 76

Pages: 17-37

Type: Article

DOI: 10.4185/RLCS-2020-1435 DIALNET GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: Revista Latina de Comunicación Social

Résumé

Introduction: This article describes the influence of the context of perception of the electoral debates broadcasted on 2015 December 14th and 2016 June 13th, in the credibility attributed to the candidates, and the reached degree of understanding. Method: Polls of that time were reviewed; a descriptive analysis of the press news was conducted; two focus groups on credibility judgments with young actuants were organized; and content analyses of the candidates’ messages on Twitter were performed. Results: The press favored a context of negative emotions; the candidates used Twitter to show their social efficacy, but failed to convince young people. Discussion: Campaign teams should worry for the lack of perception of the credibility subfactor most worked by candidates. Conclusions: The candidates would have looked more credible had they worked on other credibility subfactors, instead of focusing only on social efficacy; and by acting more spontaneously (something on which Rajoy succeeded).

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Information sur le financement

This article is the product of the research project “The televised electoral debates during the campaigns of 20-D of 2015 and 26-J of 2016: comparative study of the messages and the image projected by the candidates”, reference PR41/17-20954, financed by the public body Complutense University with the support of the private entity Santander, within the aid program for the financing of research projects PR41 / 17. Dates: -Start of research: December 15th, 2017. -End of research: December 15th, 2018.

Financeurs

    • PR41 / 17

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La source de données: Dialnet