Elecciones 2015 y 2016 en Españael debate desde los temas a los “meta-temas” de agenda

  1. Raquel Rodríguez-Díaz 1
  2. Antón R. Castromil 2
  1. 1 Universidad Rey Juan Carlos (España)
  2. 2 Universidad Complutense (España)
Journal:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Year of publication: 2020

Issue: 76

Pages: 209-227

Type: Article

DOI: 10.4185/RLCS-2020-1444 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Revista Latina de Comunicación Social

Abstract

Introduction: This is a research paper that focuses on the Spanish General Elections of 2015 and the subsequent elections, which were held in 2016 as a result of the former ones not producing anyagreements leading to the creation of a stable executive. During that period and, in particular, since2015, politics in Spain overcame a historical two-party domination for the first time in its democracy - on the one hand, the Popular Party (PP) and the Spanish Socialist Workers' Party(PSOE) - giving way to new political parties aspiring to reach national government, for example,Podemos and Ciudadanos. The main elements of the research deal with studies in agenda settingincluding an analysis of the Spanish public and media agendas, with a particular emphasis on political coverage.Methodology: A content analysis of the press has been carried out (El Mundo andEl País) during the campaign period of the aforementioned elections, revealing themost significant topics on the agenda.Results and Discussion: The data produced by the studyindicate that the problems deemed important for the country by Spanish voters have been relegatedto a second tier during the electoral campaign. Leaders and different groups prefer to highlightissues linked to politics and governance called “meta-topics” in their speeches, centering on pacts,agreements and self-reference rather than the usual issues of the political agenda such as employment, health and education, among others.

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Antón R. Castromil: PhD in Communication from Universidad Complutense de Madrid (UCM), he has studies in Communication and Journalism from Universidad Pontificia de Salamanca, Political Sciences from UCM and Poll Data Analysis from University of Essex (The United Kingdom) and is Professor at the Applied Sociology Department of UCM. He has been a visiting researcher in Universidad de Cabo Verde, la Universidade Técnica of Lisbon (Portugal) and the University of Hull (The United Kingdom). He has been a researcher of several projects funded by the Spanish National Plan of Research and Development since 2008. His researches cover political communication, public opinion and the effects of the media in democratic regimes. His work in communication theory has the objective of proving the explanatory quality of new and traditional media in the public opinion process, with a marked focus on the poll data analysis, content analysis and focus groups methodology. arcastromil@ccinf.ucm.es

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