Voluntariado social, gestión de la comunicación y responsabilidad social hospitalaria en España

Laburpena

The Spanish public health system network is basic for the daily development of the cities which aim to advance the progress and welfare of its citizens and cities. This system includes all organizations and institutions that, with public resources, are responsible for maintaining, promoting and restoring the health and well-being of all its inhabitants. However, a new orientation in the provision of health services is becoming increasingly necessary, focusing on comprehensive patient care as a person and as a member of a community. This guiding principle is endorsed in the case of Spain by a group of managers and professionals from a total of eighteen public hospitals, distributed in cities of five Spanish Autonomous Communities (Aragon, Catalonia, Galicia, Balearic Islands and Madrid), who, sensitized with the need to apply corporate social responsibility (CSR) plans in their health centers, have designed a strategic plan in this area aimed at patients with home care difficulties or with lack of family support. This CSR plan is based on a socio-sanitary research based on the analysis of nearly thirty thousand social interventions carried out in six Spanish public hospitals. From the conclusions of this study, it is derived that a third of the patients attended by social work teams in these centers, lacked the necessary support for proper care in their homes, which prolonged, not without risk, their hospital stay. This CSR plan aims to create a model or platform to accompany patients susceptible to hospital discharge, through social volunteering. It is a plan that not only benefits the patients themselves and their families, but also health professionals and, indirectly, all civil society, to make cities a healthier and livable environment for all.