Frames of reference for the electoral Debates of the 2015 and 2016 general elections in Spaincredibility as the sustenance of satisfaction with politicians

  1. Arceo Vacas, Alfredo 1
  2. Serrano Villalobos, Olga 1
  3. Álvarez Sánchez, Sergio 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
Zer: Revista de estudios de comunicación = Komunikazio ikasketen aldizkaria

ISSN: 1137-1102

Ano de publicación: 2020

Volume: 25

Número: 48

Páxinas: 105-125

Tipo: Artigo

DOI: 10.1387/ZER.21297 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Zer: Revista de estudios de comunicación = Komunikazio ikasketen aldizkaria

Resumo

This work describes the perception contexts of the two main electoral debates for the Spanish general elections of 2015 and 2016, together with the tactics of the candidates to gain credibility and to successfully negotiate their communicative frames. Electoral polls were revised; descriptive analyses of political advertising and the debates themselves were performed. To explore credibility attributions, two focus groups were conducted with young actuants. Finally, several content analyses were practized on the tweets of the candidates, whose conflict frames got the voters tired. However, for young people, then incumbent president Mariano Rajoy looked more credible due to his naturalness. 

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Fonte de datos: Dialnet