Latest trends and initiatives in corporate social responsibilityA communicational analysis of successful cases of arts and culture in Spain

  1. José-María Herranz-de-la-Casa 1
  2. Juan-Luis Manfredi-Sánchez 1
  3. Francisco Cabezuelo-Lorenzo 2
  1. 1 Universidad de Castilla-La Mancha
    info

    Universidad de Castilla-La Mancha

    Ciudad Real, España

    ROR https://ror.org/05r78ng12

  2. 2 Universidad de Valladolid
    info

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

Revista:
Catalan journal of communication & cultural studies

ISSN: 1757-1898

Año de publicación: 2015

Título del ejemplar: Public Relations: Communication, engagement and dialogue

Volumen: 7

Número: 2

Páginas: 217-229

Tipo: Artículo

DOI: 10.1386/CJCS.7.2.217_1 DIALNET GOOGLE SCHOLAR

Otras publicaciones en: Catalan journal of communication & cultural studies

Resumen

This article explores the relevance of cultural and art promotion in corporate communication strategies for contemporary management models. In Spain, where the funding for culture is declining due to the crisis and decrease in funds from the government – one of the most important supporting cultural agents – some corporations are developing new initiatives to support culture and arts. Nowadays, the field of corporate social responsibility has an increasing relevance for company reputation. This article shows how companies leverage arts and culture to increase their reputation and credibility with stakeholders. It proves that organizations cannot focus just on economic earnings while ignoring social responsibility. Arts and culture can be a strong pillar supporting company goals on social and public responsibility.

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  • Herranz-de-la-Casa, J.-M., Manfredi-Sánchez, J.-L. and Cabezuelo-Lorenzo, F. (2015), ‘Latest trends and initiatives in corporate social responsibility: A communicational analysis of successful cases of arts and culture in Spain’, Catalan Journal of Communication & Cultural Studies, 7: 2, pp. 217–229, doi: 10.1386/cjcs.7.2.217_1
Fuente de los datos: Dialnet