‘Sane women’ versus ‘mad men’Arquetipos de género en la ficción audiovisual norteamericana

1. Francisco Cabezuelo Lorenzo ( ¹
2. Carlos Fanjul Peyró ²
3. Yolanda Cabrera García-Ochoa ³

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Abstract

This analysis studies the reconstruction of beauty models and female biotypes portrayed on the successful American film drama „Mad Men’. These portraits are considered oppressive by some feminist authors. This analyses also focuses on typical American models of beauty during such a specific period of History as the fifties and sixties. Models represented in the first season of the series are a portrait of the society of those years. This world-acclaimed and winning film bases its pillars on historical genuineness and its great visual style. Loyal to an epoch and a style, the series portrays perfectly the aesthetic models of a classic image of the United States, in where the American dream was born and it grow up. The film drama has become a symbol of the maximum height of the consumer society.

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