Reputación de los medios de comunicación españoles

  1. Justo Villafañe
  2. Yolanda Ortiz-de-Guinea-Ayala
  3. José-Luis Martín-Sáez
Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Ano de publicación: 2020

Título do exemplar: Investigación en Información y Comunicación

Volume: 29

Número: 4

Tipo: Artigo

DOI: 10.3145/EPI.2020.JUL.07 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: El profesional de la información

Resumo

Two studies, one qualitative and the other quantitative, have been carried out, each using two samples differentiated by the degree of knowledge of the performance of media: informed population and communication professionals. A quantitative analysis of the reputation of the Spanish media is carried out, based on a qualitative analysis of the professional and business reality of the media with the best reputation. It is concluded that there is a broad consensus that there is no confidence in the media because the information that they disseminate is manipulated. The credibility of a medium shows a high correlation with its history, consistent with the theory of reputation, because consolidation of a stable reputation requires time. The reputation of each type of media (paper press, digital press, radio, and television) is evaluated, yielding two rankings of the 16 media with the best reputation in Spain, corresponding to the two samples analyzed.

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Información de financiamento

Esta investigación se enmarca en el proyecto de I+D “La reputación de los medios de comunicación en España y en Europa”, Micinn 2017 (CSO2017-87513-R).

Financiadores

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Fonte de datos: Dialnet