Branded contentanalysis of case studies and measurement of its effectiveness using neuromarketing techniques

  1. Patricia Núñez Gómez
  2. Luis Mañas-Viniegra
  3. Blanca Miguélez Juan
Buch:
Handbook of research on transmedia storytelling, audience engagement, and business strategies
  1. Hernández-Santaolalla, Víctor (coord.)
  2. Barrientos Bueno, Mónica (coord.)

Verlag: Business Science Reference

ISBN: 9781799831198

Datum der Publikation: 2020

Seiten: 215-238

Art: Buch-Kapitel

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Fuente de los datos: Dialnet