Turistificación como vector de nuevos recursos de calidadterrazas hoteleras como oferta turística

Laburpena

The transformation of urban centres through tourist processes, is a topical aspect in the management of urban destinations that has numerous scientific contributions. Frequently, this process is presented as something detrimental, when the tourist attraction per se cannot be considered a negative factor. On the contrary, tourist activity can transform destinations in an attractive and positive way, both for tourists and residents. In this sense, in the centre of many cities, new quality tourist offers have appeared, linked to the boom in activity. Framed in this dynamic, the hotels, symbol of traditional tourism, have been reinvented and adapted to a new demand, or creating new tourist offers to attract it. One of the great current trends of urban hotels, and of other unique buildings in the city, is the adaptation of its top floor with roof terraces that attract not only hotel guests, but are also a quality leisure offer for the local population. The present work analyzes this reality in the city of Madrid, embarked in all these processes. It has been observed how the distribution and location of the hotel terraces, frequently recently created, respond to a classic pattern, encompassing the most tourist areas of the city of Madrid. Among other advances, the updated cartography resulting from the field work carried out is presented.