Initiatives on communication to increase the social and economic value of statistical information
- Izquierdo Llanes, Gregorio
- Castro Puente, Miguel ángel de
- Gálvez Moraleda, José Adolfo
ISSN: 1889-3805
Year of publication: 2014
Volume: 30
Issue: 1
Pages: 78-90
Type: Article
More publications in: BEIO, Boletín de Estadística e Investigación Operativa
Abstract
In an increasingly competitive environment with data accessible from different sources, the values of official statistics should be highlighted to users. Quality, credibility and utility should be part of the communication strategy in order to make the official statistics more used and therefore, to increase their social value and contribute to economic development. The Spanish National Statistics Institute (INE) shows some communication strategies targeted to promote awareness and use of official statistics while working on assessing the impact of these actions