La importancia de la web como medio propio de comunicación en la promoción de los destinos turísticos

Resumo

The Autonomous Communities tourism web sites play an increasingly relevant role in the brand development of tourism destinations. Society moves towards the full implementation of the online media in regards to the tourism sector. The user turns to the web to obtain information, but they also need to be able to interact with the site, anticipate an experience prior to travelling and, of course, be able to book and purchase easily and safely. For this reason, marketing organizations in the destinations (MOD) should continue to maximize all the resources and opportunities available to them through their tourism web. The result of the analysis conducted in these pages will reveal whether all the resources offered by their own media have been optimized from the perspective of tourism promotion and branding establishment.