El impacto de los intangibles estratégicos en el desempeño exportador de la PYME manufacturera

  1. Francisco Villena Manzanares
  2. Jaime Eduardo Souto Pérez
Revista:
Intangible Capital

ISSN: 1697-9818

Año de publicación: 2015

Volumen: 11

Número: 1

Páginas: 13-40

Tipo: Artículo

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Otras publicaciones en: Intangible Capital

Resumen

Objeto: El objetivo de esta investigación es analizar el impacto de ciertos aspectos intangibles estratégicos de la PYME manufacturera, con su desempeño exportador. Diseño/metodología: Para el contraste empírico se toma una muestra de 150 PYMES manufactureras de Sevilla (España), y se modeliza un sistema de ecuaciones estructurales mediante la técnica Partial Least Squares (PLS). El modelo de investigación incorpora las siguientes variables: capital relacional, cultura sostenible, certificación de calidad, capacidad de mejora competitiva, capacidad organizativa y orientación hacia la I+D. Aportaciones y resultados: En esta investigación contribuimos con un modelo que ofrece una interesante explicación de cómo ciertos aspectos intangibles estratégicos juegan un importante papel en el éxito competitivo de la pyme en los mercados exteriores. Los resultados muestran que el capital relacional es el intangible estratégico, que impacta con mayor efecto positivo sobre el desempeño exportador. Limitaciones: Serían más generalizables los resultados utilizando una muestra a nivel nacional e intercultural. Las conclusiones no pueden ser directamente extrapoladas a otros países. A partir de este trabajo se abren futuras líneas de investigación realizando el mismo estudio con otros tipos de empresas. Valor añadido: Con este estudio se pretende clarificar a los empresarios de las pymes manufactureras que estén exportando, o que estén planteando una estrategia de exportación, a que adopten políticas para conocer sus fuerzas internas, que reflexionen sobre la gestión de sus aspectos intangibles para fortalecer la estrategia de crecimiento exportadora.

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