The smart city apps as the core of place branding strategy: a comparative analysis of innovation cases

  1. María Sánchez Martínez 1
  2. Teresa Barceló Ugarte 1
  3. Francisco Cabezuelo Lorenzo 2
  1. 1 Universidad CEU San Pablo
    info

    Universidad CEU San Pablo

    Madrid, España

    ROR https://ror.org/00tvate34

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Journal:
Zer: Revista de estudios de comunicación = Komunikazio ikasketen aldizkaria

ISSN: 1137-1102

Year of publication: 2017

Volume: 22

Issue: 42

Pages: 119-135

Type: Article

DOI: 10.1387/ZER.17813 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Zer: Revista de estudios de comunicación = Komunikazio ikasketen aldizkaria

Abstract

The phenomenon of the smart cities represents the logical and natural development of traditional cities due to the improvement of communication technologies applied to the services they provide on daily operating processes. In the cities’ process of comprehensive transformation, the citizens and the content aimed at them should appear in order of priority. This research focuses its attention on the analysis of digital apps by pioneering Spanish smart cities as well as innovations that enhance citizens participation and their integration into the new digital ecosystem in Spain.

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Data source: Dialnet