The urban cultural appeal matrix: Identifying key elements of the cultural city brand profile using the example of Madrid

  1. Kolotouchkina, O.
  2. Seisdedos, G.
Journal:
Place Branding and Public Diplomacy

ISSN: 1751-8059,  1751-8040

Year of publication: 2016

Volume: 12

Issue: 1

Pages: 59-67

Type: Article

DOI: 10.1057/PB.2015.24 GOOGLE SCHOLAR
Data source: Scopus