Comercio electrónico y redes de producción global

  1. Isabel Álvarez 1
  2. Raquel Marín 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
Ekonomiaz: Revista vasca de economía

ISSN: 0213-3865

Año de publicación: 2020

Título del ejemplar: Los grandes retos de la economía digital. Una mirada global y sectorial

Número: 98

Páginas: 278-295

Tipo: Artículo

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Otras publicaciones en: Ekonomiaz: Revista vasca de economía

Resumen

Este trabajo explora si la adopción de las tecnologías de la información y las comunicaciones (TIC) y, en particular, el comercio electrónico, tienen un efecto directo en la extensión y configuración de las redes de producción global, atendiendo a las decisiones de internacionalización e internalización de las empresas manufactureras españolas. Para realizar el análisis, se consideran las transacciones en el mercado final que tienen lugar a través del comercio electrónico, entre productor y consumidor B2C (business to customer), y también las transacciones intermedias entre empresas B2B (business to business). Los resultados confirman que el comercio electrónico B2C favorece en general la actividad internacional de las empresas españolas, El comercio electrónico B2B, por el contrario, promueve una mayor concentración geográfica de la producción. Estos hallazgos permiten afirmar que adoptar el comercio electrónico contribuye a la reconfiguración de la red de producción global, configurándose un proceso dinámico que vincula digitalización e internacionalización.

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