Consumption trends and new marketing channels directed at children and adolescents. The generation alpha in Spain and their technological consumption

  1. Núñez-Gómez, P.
  2. Rodrigo-Martín, L.
  3. Rodrigo-Martín, I.
  4. Mañas-Viniegra, L.
Journal:
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao

ISSN: 1646-9895

Year of publication: 2020

Volume: 2020

Issue: E34

Pages: 391-407

Type: Article

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Data source: Scopus