The Impossible Performance of Mass CommodityGeorge Maciunas, Herman Fine and Robert Watts’ Implosions Inc. (ca. 1967)

  1. Iñaki Estella Noriega 1
  1. 1 Post-Doctoral Researcher (MICINN, 2013) at Art History Department, Universidad Autónoma de Madrid. Facultad de Filosofía y Letras. Dept. de Historia y Tª del Arte (Mód. X Bis)
Revista:
Culture & History Digital Journal

ISSN: 2253-797X

Ano de publicación: 2016

Volume: 5

Número: 2

Páxinas: 124-142

Tipo: Artigo

DOI: 10.3989/CHDJ.2016.019 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Culture & History Digital Journal

Obxectivos de Desenvolvemento Sustentable

Resumo

La imposible performance de la mercancía de masas. George Maciunas, Herman Fine y Robert Watts en Implosions Inc. (Ca. 1967).- En el contexto de los EE.UU., Fluxus ha sido entendido como avanzadilla del radicalismo de la década de los 60. La asunción de que Fluxus se oponía a la cultura comercial, tal y como era representada por el pop art, es una de las líneas que renueva dicha interpretación. Mediante el análisis de Implosions Inc., una pequeña pero fundamental empresa de Fluxus que formaron en 1967 George Maciunas, Robert Watts y Herman Fine, este ensayo pretende mostrar colaboraciones entre los artistas Fluxus y Pop y que se propuso hacer del artista un productor de mercancía de masas. Al analizar este episodio, el artículo cuestiona principios de la teoría de la neovanguardia, como la distinción entre el arte de la producción y la cultura del consumo. Del mismo modo, se propone otro paradigma para establecer las diferencias entre el Pop Fluxus como el tipo de público que pretendían formar. Como conclusión el artículo resalta algunas ideas sobre el individualismo que fueron desarrolladas por Maciunas que iluminan la idea de colectivismo que se desarrolló en Fluxus.

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Fonte de datos: Dialnet