El discurso de la RSC en los medios de comunicación social
ISSN: 1575-2844
Argitalpen urtea: 2010
Zenbakia: 110
Orrialdeak: 90-104
Mota: Artikulua
Beste argitalpen batzuk: Vivat Academia
Laburpena
Corporate social responsibility is gradually taking part of the media due to its practice in companies and institutions. What began twenty years ago, nowadays has become part of the business culture and corporative philosophy in many organizations. This social trend is collected by the media with scepticism, interpreted in some occasions as a technique of image and reputation improvement and not as social commitment. Social communication is responsible for gathering these practices and educating society in this business practice tendency.