Analysis of the discursive framework of Podemos and its populist break-through

  1. Cano Cuenca, Germán 1
  1. 1 Universidad de Alcalá
    info

    Universidad de Alcalá

    Alcalá de Henares, España

    ROR https://ror.org/04pmn0e78

Journal:
Teknokultura: Revista de Cultura Digital y Movimientos Sociales

ISSN: 1549-2230

Year of publication: 2015

Issue Title: Hipótesis Podemos: Diálogos, Debates

Volume: 12

Issue: 1

Pages: 55-75

Type: Article

DOI: 10.5209/REV_TK.2015.V12.N1.48885 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Teknokultura: Revista de Cultura Digital y Movimientos Sociales

Abstract

This interview with Germán Cano, specialist in social psychology and cultural narratives, allows us to explore the ideological and cultural background that is the center of debate in the current political cycle. As a member of the team which developed Podemos’ political guidelines, Germán Cano allows us to look into the interminable discourse and communication battle to gain space in the political arena. This Philosophy professor (UAH) reminds us that Podemos has managed to place “winning” political messages thanks to their unique reading of the current crisis, being conscious of how emotions and aesthetics are fundamental for the reconstruction of citizen subjectivity.