Analysis of the discursive framework of Podemos and its populist break-through
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Universidad de Alcalá
info
ISSN: 1549-2230
Year of publication: 2015
Issue Title: Hipótesis Podemos: Diálogos, Debates
Volume: 12
Issue: 1
Pages: 55-75
Type: Article
More publications in: Teknokultura: Revista de Cultura Digital y Movimientos Sociales
Sustainable development goals
Abstract
This interview with Germán Cano, specialist in social psychology and cultural narratives, allows us to explore the ideological and cultural background that is the center of debate in the current political cycle. As a member of the team which developed Podemos’ political guidelines, Germán Cano allows us to look into the interminable discourse and communication battle to gain space in the political arena. This Philosophy professor (UAH) reminds us that Podemos has managed to place “winning” political messages thanks to their unique reading of the current crisis, being conscious of how emotions and aesthetics are fundamental for the reconstruction of citizen subjectivity.