El papel de la universidad en la RSC de las empresas
- Ángel Bartolomé Muñoz de Luna
- Mónica Viñarás Abad
- Henar Alonso Mosquera
ISSN: 1012-1587
Year of publication: 2015
Issue: 4
Pages: 686-708
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
The value of corporate social responsibility (CSR) that companies bring to the whole society is unquestionable. However communication that company make in spreading its projects often discreet. Often misunderstood spreading CSR as an act of vanity, avoid conflict or criticism from stakeholders, who have questioned the practice of CSR, or lack of reflection on the mechanisms of communication to publicize initiatives, actions and consequences of CSR effectively.