Discutiendo la transparencia de las políticas de privacidad en la Era del Big Data. Hacia la «Norma Social» como nueva Regla de Derecho

  1. Gutiérrez David, María Estrella
Revista:
Dilemata

ISSN: 1989-7022

Año de publicación: 2017

Título del ejemplar: Ética de datos, sociedad y ciudadanía

Número: 24

Páginas: 165-184

Tipo: Artículo

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Otras publicaciones en: Dilemata

Resumen

El objeto de este trabajo es el estudio de la transparencia sustantiva y formal de las políticas de privacidad como requisito esencial de un consentimiento informado con relación al tratamiento legítimo de datos personales por terceros. Especialmente, las técnicas de Big Data suscitan serias preocupaciones acerca del tratamiento masivo de datos personales, al no explicitarse siempre dichos tratamientos en las políticas de privacidad. En este sentido, este trabajo se centrará en algunos casos paradigmáticos, y analizará por qué la percepción de usuarios e investigaciones de Autoridades de Protección de Datos coinciden en señalar la falta de transparencia de las políticas de privacidad de los prestadores de servicios. Aunque el Reglamento Europeo de Protección de Datos ha consagrado el principio de transparencia, cabe concluir que las políticas de privacidad parecen seguir diseñadas para propiciar la legitimación de la «Norma Social», en detrimento del principio de «privacidad por defecto»

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