Educación mediática frente a la monetización en YouTubela pérdida de la verdad como valor de cambio

  1. Alfonso Gutiérrez-Martín 1
  2. Alba Torrego-González 1
  3. Miguel Vicente-Mariño 1
  1. 1 Universidad de Valladolid
    info

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

Journal:
Culture and Education, Cultura y Educación

ISSN: 1135-6405,  1578-4118

Year of publication: 2019

Issue Title: "Fak news" y educación

Volume: 31

Issue: 2

Pages: 281-295

Type: Article

DOI: 10.1080/11356405.2019.1597443 DIALNET GOOGLE SCHOLAR

More publications in: Culture and Education, Cultura y Educación

Abstract

The digital age of post-truth is the ideal breeding ground for fake news and misinformation. In the world of social networks and the Internet in general, commercial interests hold primacy over the importance of the veracity of the information provided. In this study, we have carried out a quantitative and qualitative content analysis of the messages published as comments on the most popular videos about Pokémon Go published in Spanish on YouTube. The main objective of the study is to analyse not only the content of the videos but, above all, users’ reactions to the misinformation provided. The results confirm the hypothesis that misinformation is promoted by the crisis of truth as a journalistic and social value, by economic interest and by the lack of suitable media education. We conclude by advocating the need to recover truth as a journalistic and social value in the digital context, and to accept that media literacy is an essential task to be assumed by all educational agents: schools, media and social groups.

€ View funding

Funding information

This study has been carried out within project reference no. 069/133321 ‘Strategies for developing media education and digital competence in university education‘ funded by FUNGE-UVA. / Esta investigación se ha realizado dentro del proyecto 069/133321 ‘Estrategias para el desarrollo de la educación mediática y la competencia digital en la educación universitaria’ subvencionado por FUNGE-UVA.

Funders

Bibliographic References

  • BBC-Mundo. (2018, February 19). “Cuando quedas atrapado en ese bucle, es muy difícil romperlo”: Los motivos de los desconectados, los anti-redes sociales que abandonan su vida en internet. BBC. Retrieved from https://goo.gl/TLm9jN
  • Berger, R., & McDougall, J. (2015). Media education in the time of ‘Brexit’. Media Education Research Journal, 7(2), 5–9.
  • Borden, S. L., & Tew, C. (2007). The role of journalist and the performance of journalism: Ethical lessons from “fake” news (seriously). Journal of Mass Media Ethics, 22, 300–314. [Taylor & Francis Online],
  • Brites, M. J. (2015). Jovens e culturas cívicas: Por entre formas de consumo noticioso e de participação. Covilhã: LabCom Books.
  • Buckingham, D. (2017, junio). Teaching media in a ‘post-truth’ age: Fake news, media bias and the challenge for media literacy education. Paper presented at the Media Education Summit, Segovia, Spain.
  • Carr, N. (2008, julio). Is Google making us stupid? What the internet is doing to our brains. The Atlantic. Retrieved from https://goo.gl/2NZdWz.
  • Castells, M. (1996). The information age: Economy, society and culture. Volume I: The rise of the network society. Cambridge: Blackwell Publishers Inc.
  • Comisión Europea. (2018). A multi-dimensional approach to disinformation. Report of the independent high level group on fake news and online disinformation. Luxembourg: Publications Office of the European Union.
  • Covington, P., Adams, J., & Sargin, E. (2016, septiembre). Deep neural networks for youtube recommendations. In S. Sen, & W. Geyer (Eds.), Proceedings of the 10th ACM Conference on Recommender Systems (pp. 191–198). Boston, MA: ACM.
  • Duggan, M., & Smith, A. (2013). 6% of online adults are Reddit users (Report no. 202.419.4500). Washington, DC: Pew Research Center’s Internet & American Life Project.
  • Frederiksen, L. (2017). Fake news. Public Services Quarterly, 13, 103–107.
  • Grubb, J. (2016, julio 19). Sensor tower: Pokémon Go has already passed 30M downloads and $35M in revenue. VentureBeat. Retrieved from https://goo.gl/VY7ZBs
  • Hermoso, B. (2018, mayo 6). Entrevista a Jürgen Habermas: “¡Por Dios, nada de gobernantes filósofos!” El País. Retrieved from https://bit.ly/2jzz6iC
  • Himma-Kadakas, M. (2017). Alternative facts and fake news entering journalistic content production cycle. Cosmopolitan Civil Societies: An Interdisciplinary Journal, 9(2), 25–40.
  • Horne, B. D., & Adah, S. (2017, mayo). This just in: Fake news packs a lot in title, uses simpler, repetitive content in text body, more similar to satire than real news. En 2nd International Workshop on News and Public Opinion at ICWSM. Montreal: AAAI Press.
  • Imbert, G. (2008). El transformismo televisivo. Postelevisión e imaginarios sociales. Madrid: Cátedra.
  • Islas, O. (2016). De la televisión a la televisión extendida a partir de Marshall Mcluhan. Consensus, 21(1). Retrieved from https://goo.gl/j8fVek
  • Keyes, R. (2004). The post-truth era: Dishonesty and deception in contemporary life. New York, NY: St. Martin’s Press.
  • Lewandowsky, S., Ecker, U. K. H., & Cook, J. (2017). Beyond misinformation: Understanding and coping with the “post-truth” era. Journal of Applied Research in Memory and Cognition, 6, 353–369.
  • Martínez-Ahrens, J. (2018, marzo 10). Noam Chomsky: “La gente ya no cree en los hechos”. El País. Retrieved from https://goo.gl/quM1XD
  • Marwick, A., & Lewis, R. (2017). Media manipulation and disinformation online. New York, NY: Data & Society Research Institute.
  • Mihailidis, P., & Viottyrticle, S. (2017). Spreadable spectacle in digital culture: Civic expression, fake news, and the role of media literacies in “post-fact” society. American Behavioral Scientist, 61, 441–454.
  • Ott, B. L. (2016). The age of Twitter: Donald J. Trump and the politics of debasement. Critical Studies in Media Communication, 34, 59–68.
  • Peinado, F., & Alameda, D. (2018, abril 7). El mercado global de los “me gusta” falsos. El País. Retrieved from https://goo.gl/eksWy7
  • Postman, N. (1985). Amusing ourselves to death: Public discourse in the age of show business. New York, NY: Viking.
  • Rochlin, N. (2017). Fake news: Belief in post-truth. Library Hi Tech, 35, 386–392.
  • Roig, C. (2018, mayo 7). Las guerras de la era de la desinformación. La Vanguardia. Retrieved from https://goo.gl/asLWSx
  • Sánchez-Ventero, J. (2018, marzo 27). ¿Crisis? ¿Qué crisis? Claves para entender la decadencia del periodismo. Thesauro Cultural. Retrieved from https://goo.gl/3nEyHw
  • Speed, E., & Mannion, R. (2017). The rise of post-truth populism in pluralist liberal democracies: Challenges for health policy. International Journal of Health Policy and Management, 6, 249–251.
  • Tandoc, E., Wei Lim, Z., & Ling, R. (2017). Defining “fake news”. Digital Journalism, 6, 137–153.
  • Tassi, P. (2016, septiembre 26). Diving Into ‘Pokémon GO‘s profitable world of clickbait YouTube videos. Forbes. Retrieved from https://goo.gl/eQHQ4G.
Data source: Dialnet