Cambios sociales y comunicativos a través de la publicidad médica y farmacéutica en la prensa histórica de Bilbao1885-1936

  1. Manuel Montero 1
  2. Nuria Rodríguez-Martín 2
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

  2. 2 Universidad de Málaga
    info

    Universidad de Málaga

    Málaga, España

    ROR https://ror.org/036b2ww28

Journal:
Revista de Comunicación y Salud: RCyS

ISSN: 2173-1675

Year of publication: 2019

Volume: 9

Issue: 2

Pages: 27-46

Type: Article

DOI: 10.35669/REVISTADECOMUNICACIONYSALUD.2019.9(2).27-46 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Revista de Comunicación y Salud: RCyS

Abstract

Throughout the last decades of the 19th Century and first decades of the 20th Century, advertising became a key communicative tool that contributed to social transformations in urban Spain. This paper studies social and communicative changes arisen in the country at that time, by analyzing a sample of medical and pharmaceutical advertisements published and collected in Bilbao's historical newspapers, included those of highest circulation in the city. The research intends to determinate both the audiences and the innovations that happened within the sector at that time.

Data source: Dialnet