La creatividad televisiva en redes sociales @RTVE en Twitter

Résumé

The creative process, the ideas and their execution in the television field are undergoing continuous adaptation to the digitalization of processes, the transformation of the audience into individuals and in content with more weight of the video, the audiovisual, segmented and specific themes. In this new content the audiovisual colonizes creativity and content in itself, requires a new creative process, a reformulation of the same creativity applied in television as a result of technology, ideas, content and its consumption. Offering a quantitative measurement of this data on Twitter of the @RTVE channels over a period of time, their audiovisual content and the concrete use of the image as creativities in social networks is the main contribution of this research, in a quantitative way of themselves and with a specificity and qualitative analysis of the bibliographic sources taken in the possible reformulation of creativity towards a new language of consumption.