Estado actual de las fuentes de información en el sector turístico españoluna aproximación cualitativa
- Martín Duque, Clara
- Dell'Orto, Valentina
- Figuerola Palomo, Manuel
- Ginzburg, Bela
- Gómez Bruna, Diana
- Fuentes Moraleda, Laura
- Muñoz Mazón, Ana Isabel
- Fernández Muñoz, Juan José
- Jiménez-Caballero, José Luis (coord.)
- Fuentes Ruiz, Pilar de (coord.)
- Sanz Domínguez, Carlos (coord.)
Publisher: Edición Digital @tres
Year of publication: 2012
Pages: 301-321
Congress: Universidad de Sevilla. Facultad de Turismo y Finanzas. Jornadas de Investigación en Turismo (5. 2012. Sevilla)
Type: Conference paper
Abstract
Information and knowledge are fundamental factors as much for the management as they are for the creation of tourism products and services. This is primarily due to the intangible aspect of the tourism sector. Nevertheless, the excessive and confusing information within the tourism sector causes difficulties for those professionals of the sector who, ultimately, are unable to access to it and are consequently deprived of the knowledge. This issue was raised by our research group, and hence felt it necessary to begin an investigation to analyze the current status of information sources in the Spanish tourism sector. The research was conducted through a speech analysis of a sample of professionals from within the tourism sector, based on eight in-depth interviews and a focus group. Among the most significant results, it is worth pointing out the absence of a homogeneous agreement on the disaggregated level of the available data, the persistent contradiction of the same information in different sources, and the outdated information that affects the decision-making process. Researching on the strengths and weaknesses of those data that influence the decisionmaking process of experts in the tourism sector allows for a better synthesis and definition of criteria, as well as a more adequate and profitable application.