Medición de la satisfacción a través de los atributos de la calidad percibida en una muestra de clientes de hoteles

  1. Méndez Díaz, Mónica 1
  2. Muñoz, Juan José Fernández 1
  3. Duque, Clara Martín 2
  1. 1 Universidad Rey Juan Carlos
    info

    Universidad Rey Juan Carlos

    Madrid, España

    ROR https://ror.org/01v5cv687

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
Rotur: revista de ocio y turismo

ISSN: 1888-6884 2695-6357

Año de publicación: 2021

Volumen: 15

Número: 1

Páginas: 78-97

Tipo: Artículo

DOI: 10.17979/ROTUR.2021.15.1.5985 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Rotur: revista de ocio y turismo

Resumen

Este estudio proporciona información sobre la relación entre la calidad percibida y la satisfacción. La calidad percibida se mide a través de cuatro atributos elegidos los cuales son la atención recibida, el estado de las instalaciones, la limpieza general y la relación calidad-precio. A través de una muestra de la percepción dada por clientes de establecimientos hoteleros alrededor del mundo se analizan las relaciones y el peso de las distintas dimensiones de la calidad percibida con la intención de recomendación. Para dicho estudio se utiliza una base de datos amplia y permite identificar que atributos son más importantes para los clientes en el momento de valorar los servicios hoteleros recibidos por hoteles de diferentes categorías.

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