Supergrand’sLa tipografía como elemento integrado en la obra temprana de Robert Venturi, 1962-1969

  1. Inmaculada Esteban Maluenda
  2. Enrique Encabo Seguí
Journal:
Cuaderno de notas

ISSN: 1138-1590

Year of publication: 2020

Issue: 21

Pages: 128-143

Type: Article

DOI: 10.20868/CN.2020.4476 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Cuaderno de notas

Abstract

This article, based on an analysis of the refurbishing of Grand’s Restaurant (Philadelphia, 1962), designed by Robert Venturi and William Short, aims to show the importance of integrating systems of typography into architectural design. Choosing this case study enables the impact of typography on Venturi’s early period (1962-1969) to be examined. The theme involves content and aspects which have remained virtually unexplored to date despite the many studies devoted to Venturi’s architecture and those written by the architect himself. Despite its modest size and budget, Grand’s not only exemplarily condensed theoretical aspects of Venturi’s own investigation but also served as a precursor for other interdisciplinary trends of the time such as Supergraphics. Writing in Grand’s is a ‹fully-fledged› architectural element affecting the design’s interpretation, its symbolic nature and its understanding as part of an architectural order and composition.

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Data source: Dialnet