MAS-based affective state analysis for user guiding in on-line social environments

Laburpena

In the present days, there is a strong and growing influence of on-line applications in our daily lives, and concretely Social Network Sites (SNSs) are one of the most used on-line social platforms that allow users to communicate and interact from different parts of the world every day. Since this interaction poses several risks, and also teenagers have characteristics that make them more vulnerable to certain risks, it is desirable that the system could be able to guide users when interacting on-line, to try and mitigate the probability of incurring one of those risks. This would in the end lead to a more satisfactory and safe experience for the users of such on-line platforms. Recently, interest in artificial intelligence applications being able to perform sentiment analysis has risen. The uses of detecting the sentiment of users in on-line platforms or sites are variated and rewarding. Sentiment polarities can be used to perform opinion mining on people or products, and discover the inclinations and opinions of users on certain products (or certain features of them) to help marketing campaigns, and also on people such as politics, to discover the voting intention for example in electoral periods. In this thesis, a Multi-Agent System (MAS) is presented, which integrates agents that perform different sentiment and stress analyses using text and keystroke dynamics data (using both unimodal and multi-modal analysis). The MAS uses the output of the analyzers for generating feedback for users and potentially avoids them from incurring risks and spreading comments in on-line social platforms that could lead to the spread of negative sentiment or high-stress levels. Moreover, the MAS incorporates parallelized analyses of different data types and feedback generation via the use of two different mechanisms. On the one hand, a rule-based advisor agent has been implemented, that generates feedback or guiding for users based on the output of the analyzers and a set of rules. On the other hand, a Case-Based Reasoning (CBR) module that uses not only the output of the different analyzers on the messages of the user interacting, but also context information from user interactions such as the topics being talked about or information about the previous states detected on messages written by people in the audience of the user. Experiments with data from a private SNS generated in a laboratory with real people using the system in real-time, and also with data from Twitter.com have been performed to ascertain the efficacy of the different analyzers implemented and the CBR module on detecting states of the user that propagate more in the network, which leads to discovering which of the techniques is able to better prevent potential risks that users could face when interacting, and in which cases. Significant differences were found and the final version of the MAS incorporates the best-performing analyzer agents, a rule-based advisor agent, and a CBR module. In the end, this thesis aims to help intelligent systems developers to build systems that are able to detect the state of users interacting in on-line sites and prevent risks that they could face, leading to a more satisfactory and safe user experience.