Uses and gratifications of multiscreen news consumption among Spanish youth

  1. Ubaldo Cuesta-Cambra 1
  2. José-Ignacio Niño-González 1
  3. Giorgio de-Marchis 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
Comunicación y sociedad = Communication & Society

ISSN: 2386-7876

Año de publicación: 2021

Título del ejemplar: Special Issue: Visual motifs and representations of power in the public sphere

Volumen: 34

Número: 2

Páginas: 15-29

Tipo: Artículo

DOI: 10.15581/003.34.2.15-29 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Comunicación y sociedad = Communication & Society

Objetivos de desarrollo sostenible

Resumen

Este artículo tiene como objetivo describir cómo los jóvenes españoles utilizan la multipantalla en un contexto de búsqueda de noticias y cuáles son las gratificaciones que obtienen a través de este modelo multicanal. Se realizó una encuesta que fue respondida por un panel de 441 individuos representativos de la población nacional en un rango de edad de 18 a 35 años. Se encontraron cinco gratificaciones: el deseo de obtener “información en tiempo real”, “interacción social”, “comprensión”, “ocio” y “hábito”. El deseo de obtener “información en tiempo real” predice el comportamiento de uso de múltiples pantallas en la búsqueda de noticias. Además, tres factores son relevantes al predecir la duración del uso de múltiples pantallas: “información en tiempo real”, “interacción social” y “ocio”.

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