Ethical Concerns About Fear Appeals in Social Advertising
- 1 Complutense University of Madrid (Spain)
- Mario Arias-Oliva (coord.)
- Jorge Pelegrín-Borondo (coord.)
- Kiyoshi Murata (coord.)
- Eva Reinares Lara (coord.)
Argitaletxea: Universidad de La Rioja
ISBN: 978-84-09-28671-3
Argitalpen urtea: 2021
Orrialdeak: 169-171
Biltzarra: International Conference on the Ethical and Social Impact of ICT (19. 2021. Logroño)
Mota: Biltzar ekarpena