A study on the downloading intention of fashion retailers’ apps

  1. Llorens, M.
  2. Hernández, A.
Journal:
Journal of Marketing Analytics

ISSN: 2050-3318,  2050-3326

Year of publication: 2021

Volume: 9

Issue: 4

Pages: 349-362

Type: Article

DOI: 10.1057/S41270-021-00117-8 GOOGLE SCHOLAR
Data source: Scopus