Hábitos del usuario y tipo de red social como predictores de consumo y difusión de noticias

  1. Jesús Díaz-Campo 1
  2. Francisco Segado-Boj 2
  3. Erika Fernández-Gómez 1
  1. 1 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Año de publicación: 2021

Título del ejemplar: Interacción y visualización / Interaction and visualization

Volumen: 30

Número: 4

Tipo: Artículo

DOI: 10.3145/EPI.2021.JUL.17 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Resumen

Se analizan los patrones de comportamiento que siguen los usuarios a la hora de consumir y difundir información en redes sociales, prestando especial atención a cómo influye el tipo de exposición y el tipo de red social. Se utilizó el método de muestreo de experiencias, de uso habitual para analizar la actividad en las redes sociales, que consiste en que un grupo de participantes voluntarios debe contestar, en distintos momentos temporales, a un conjunto de preguntas sobre alguna actividad que hayan realizado o alguna experiencia que hayan tenido. La muestra estuvo formada por 279 sujetos. Los resultados muestran que las noticias que requieren un mayor esfuerzo suelen compartirse en redes cerradas, mientras que en las redes abiertas se tiende a compartir información más superficial. No existen diferencias significativas entre el grado de lectura de la noticia y el tipo de red social donde se comparte; el nivel de consumo no influye en el grado de lectura de las que se comparten. Se ha comprobado que el nivel de disfrute de las noticias influye en su grado de lectura. Respecto a las diferencias entre redes, destaca el hecho de que en Facebook la frecuencia de uso influye en las dinámicas de consumo y difusión, y cómo las noticias compartidas tienen más afecto y utilidad. Por el contrario, en el caso de Twitter existe una mayor preferencia hacia las informaciones consideradas blandas.

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Información de financiación

Esta investigación es un resultado del proyecto Consumo de noticias en medios sociales. Análisis de factores en la selección y difusión de contenidos mediáticos, referencia CSO2017-86312-R financiado por el Ministerio de Economía, Industria y Competitividad (Mineco), la Agencia Estatal de Investigación (AEI) y el Fondo Europeo de Desarrollo Regional (Feder), dentro de la convocatoria 2017 de ayudas a proyectos de I+D+I correspondientes al Programa Estatal de Investigación, Desarrollo e Innovación Orientada a los Retos de la Sociedad en el marco del Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016.

Financiadores

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Fuente de los datos: Dialnet