La innovación disruptiva como recurso para la transformación de modelos de negocios en medios de comunicación

  1. Encinas Grijalva, Maria del Socorro
Supervised by:
  1. Juan Carlos Marcos Recio Director

Defence university: Universidad Complutense de Madrid

Fecha de defensa: 30 April 2021

Committee:
  1. Juan Miguel Sánchez Vigil Chair
  2. María Olivera Zaldúa Secretary
  3. Mercedes Caridad Sebastián Committee member
  4. María Victoria Nuño Moral Committee member
  5. María del Carmen Agustín Lacruz Committee member
Department:
  1. Biblioteconomía y Documentación

Type: Thesis

Abstract

The main goal of this doctoral thesis is to propose a business model for media, taking as main resource disruptive innovation. This study also wants to identify the factors, and analysis variables associated with business models and innovation, associated with users, information, documentation, and new Technologies to explore the current situation of the media, with the help of experts in Spain and Mexico, just as the necessities of the users, with the goal to proportionate quality information, so de decision-makers in business administration are able to formulate convenient acting strategies to face the upcoming challenges...