Attitude-behaviour discepancy and cognitive disonancetactics for enhancing compliance in persuasive discourse
ISSN: 1578-3820
Datum der Publikation: 2008
Nummer: 9
Seiten: 67-82
Art: Artikel
Andere Publikationen in: Odisea: Revista de estudios ingleses
Zusammenfassung
Desde un enfoque pragmatico-discursivo, el presente estudio examina las estrategias persuasivas que facilitan la adhesion a un punto de vista concreto en talkshows. A partir del análisis de diferentes extractos extraídos del talk show británico Ki-lroy, se argumenta que los episodios de habla confl ictiva no deben ser entendidos como un acto expresivo producto de una pérdida momentanea de autocontrol sino como un acto premeditado e instrumental. El análisis revela que las estrategias persuasivas que los invitados usan se basan en la habilidad de hallar un equilibrio entre la expresión de las emociones propias de un enfrentamiento verbal y la obtención de información per-sonal por parte de sus oponentes. Es pues la manipulación de esta información frente a la audiencia la que permite a los invitados atraer a los demás a su punto de vista y hacer que la estrategia de persuasión sea efectiva
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