El reto de Carlos Soria (II): contenidos e interactividad
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Universidad Camilo José Cela
info
ISSN: 1575-2844
Any de publicació: 2013
Número: 122
Pàgines: 106-120
Tipus: Article
Altres publicacions en: Vivat Academia
Objetivos de desarrollo sostenible
Resum
Carlos Soria revolutionized social networks containing almost unprecedented in Facebook, Twitter and Youtube. BBVA sponsorship gave the climber the opportunity to make known their history and beyond, reflect a set of values that were widely positive response in their social profiles. In this second part of the detailed study of the various accounts that the bank and the mountaineer launched, we will focus on the analysis of the contents and the response that users gave to them. We seek, therefore, to know not only the degree of acceptance of the profile of Carlos Soria in networks, which already face in the first part of this study, but also the extent to which users accepted the proposed content and profiles of produced a response to them, assess their significance.
Referències bibliogràfiques
- http://www.youtube.com/yosuconcarlossoria
- http://www.facebook.com/yosuboconcarlossoria
- http://www.twitter.com/retocarlossoria
- http://prensa.bbva.com/informacion-corporativa/patrocinios/%2825-9905%29.html
- https://ngo.bbvasuma.com/user/bbva