Problemas éticos en la investigación con neuromarketinguna revisión de la literatura

Bibliographische Referenzen

• Abi-Rached, J. M., & Rose, N. (2010). The Birth of the Neuromolecular Gaze. History of the Human Science, 23(1), 11-36. https://doi.org/10.1177/0952695109352407
• Ahlert, D., Kenning, P., & Plassmann, H. (2006). A window to the consumer's mind: Application of functional brain imaging techniques to advertising research. In S. Diehl, & R. Terlutter (eds.), International Advertising and Communication (pp. 163-178). Springer.
• Andreassi, J. L. (2007). Psychophysiology. Human behavior & physiological response (5th. ed.). Lawrence Erlbaum.
• Ariely, D., & Berns, G. S. (2010). Neuromarketing: The hope and hype of neuroimaging. Business. Nature Reviews Neuroscience, 11, 284-292. https://doi.org/10.1038/nrn2795
• Banich, M. T., & Compton, R. (2010). Cognitive Neuroscience. Cengage Learning.
• Berns, G. S., & Moore, S. (2012). A neural predictor of cultural popularity. Journal of Consumer Psychology, 22, 154–160. https://doi.org/10.1016/j.jcps.2011.05.001
• Bolls, P. D., Lang, A., & Potter, R. F. (2001). The effects of message valence and listener arousal on attention, memory, and facial muscular responses to radio advertisements. Communication Research, 28(5), 627–651. https://doi.org/10.1177/009365001028005003
• Braidot, N. (2009). Neuromarketing. Gestión 2000.
• Cacioppo, J. T., Petty, R. E., Losch, M. E., & Kim, H. S. (1986). Electromyographic activity over facial muscle regions can differentiate the valence and intensity of affective reactions. Journal of Personality and Social Psychology, 50(2), 260-268. https://doi.org/10.1037/0022-3514.50.2.260
• Ciorciari, J. (2012). Bioelectrical signals: The electroencephalogram. In A. Wood (ed.), Physiology, biophysics and biomedical engineering (chapter 20). CRC Press. https://doi.org/10.1201/b11558
• Cuesta-Cambra, U., Niño-González, J. I., & Rodríguez-Terceño, J. (2017). The cognitive processing of an educational app with EEG and eye tracking. Comunicar, 52(3), 41-50. https://doi.org/10.3916/C52-2017-04
• De-Martino, B., Kumaran, D., Seymour, B., & Dolan, R. J. (2006). Frames, biases, and rational decision-making in the human brain. Science, 313(5787), 684–687. https://doi.org/10.1126/science.1128356
• Deppe, M., Schwindt, W., Pieper, A., Kugel, H., Plassmann, H., Kenning, P., & Ringelstein, E. B. (2007). Anterior cingulate reflects susceptibility to framing during attractiveness evaluation. Neuroreport, 18(11), 1119–1123. https://doi.org/10.1097/WNR.0b013e3282202c61
• Farah, M. J. (2010). Neuroethics: An introduction with readings. The MIT Press.
• Farah, M. J., & Hook, C. J. (2013). The seductive allure of seductive allure. Perspectives on Psychological Science, 8, 88–90. https://doi.org/10.1177/1745691612469035
• Farah, M. J., Hutchinson, J. B., Phelps, E. A., & Wagner, A. D. (2014). Functional MRI-Based Lie Detection: Scientific and Societal Challenges. Nature Reviews Neuroscience, 15(2), 123–31. https://doi.org/10.1038/nrn3665
• Farah, M. J., Smith, M. E., Gawuga, C., Lindsell, D., & Foster, D. (2010). Brain imaging and brain privacy: A realistic concern? Journal of Cognitive Neuroscience, 21(1), 119-127. https://doi.org/10.1162/jocn.2009.21010
• Green, J. (2013). Moral Tribes: Emotion, Reason, and the Gap Between Us and Them. Penguin Press.
• Grosenick, L., Greer, S., Knutson, B. (2008). Interpretable classifiers for FMRI improve prediction of purchases. IEEE Transactions on Neural Systems and Rehabilitation Engineering, 16(6), 539-548. https://doi.org/ 10.1109/TNSRE.2008.926701
• Harris, J., Ciorciari, J., & Gountas, J. (2018). Consumer neuroscience for marketing researchers. Journal of Consumer Behaviour, 17(3), 239-252.  https://doi.org/10.1002/cb.1710
• Huppert, T., Barker, J., Schmidt, B., Walls, S., & Ghuman, A. (2017). Comparison of group-level, source localized activity for simultaneous functional near-infrared spectroscopy-magnetoencephalography and simultaneous fNIRS-fMRI during parametric median nerve stimulation. Neurophotonics, 4(1), 015001. https://doi.org/10.1117/1.NPh.4.1.015001
• Illes, J. (2007). Empirical neuroethics. Can brain imaging visualize human thought? Why is neuroethics interested in such a possibility? EMBO Reports, 8(1), S57-S60. https://doi.org/10.1038/sj.embor.7401007
• Illes, J., Kirschen, M. P., & Gabrielli, J. D. E. (2003). From neuroimaging to neuroethics. Nature Neuroscience, 6, 205. https://doi.org/10.1038/nn0303-205
• Jones, D. (2010). A WEIRD view of human nature skews psychologists’ studies. Science, 328 (5986), 1627. https://doi.org/10.1126/science.328.5986.1627
• Kable, J. W. (2011). The cognitive neuroscience toolkit for the neuroeconomist: A functional overview. Journal of Neuroscience, Psychology, and Economics, 4(2), 63–84. https://doi.org/10.1037/a0023555
• Karslake, J. S. (1940). The Purdue eye‐camera: A practical apparatus for studying the attention value of advertisements. Journal of Applied Psychology, 24(4), 417-440. https://doi.org/10.1037/h0054171
• Kenning, P., & Plassmann, H. (2005). NeuroEconomics: An overview from an economic perspective. Brain Research Bulletin, 67(5), 343-354. https://doi.org/10.1016/j.brainresbull.2005.07.006
• Kenning, P., Plassmann, H., & Ahlert, D. (2007). Applications of functional magnetic resonance imaging for market research. Qualitative Market Research: An International Journal, 10(2), 135-152. https://doi.org/10.1108/13522750710740817
• Knutson, B., & Bossaerts, P. (2007). Neural antecedents of financial decisions. Journal of Neuroscience, 27(31), 8174-8177. https://doi.org/10.1523/JNEUROSCI.1564-07.2007
• Kroeber‐Riel, W. (1979). Activation research: Psychobiological approaches in consumer research. Journal of Consumer Research, 5(4), 240-250. https://doi.org/10.1086/208736
• Krugman, H. E. (1971). Brain wave measures of media involvement. Journal of Advertising Research, 11(1), 3-9. http://dx.doi.org/10.4135/9781452231501.n13
• Kwong, K. K., Belliveau, J. W., Chesler, D. A., Goldberg, I. E., Weisskoff, R. M., Poncelet, B. P., Kennedy, D. N., Hoppel, B. E., Cohen, M. S., & Turner, R. (1992). Dynamic magnetic resonance imaging of human brain activity during primary sensory stimulation. Proceedings of the National Academy of Sciences, USA, 89(12), 5675–5679. https://doi.org/10.1073/pnas.89.12.5675
• LaBarbera, P. A., & Tucciarone, J. D. (1995). GSR reconsidered: A behaviour‐based approach to evaluating and improving sales potency of advertising. Journal of Advertising Research, 35(5), 33-56.
• Legrenzi, P., & Umiltà, C. (2011). Neuromania: On the limits of brain science. Oxford University Press. https://doi.org/10.1093/acprof:oso/9780199591343.001.0001
• Lindstrom, M. (2008). Buyology. Truth and Lies about why we buy. Random.
• Madan, C. R. (2010). Neuromarketing: the next step in market research? Eureka, 1(1), 34-42. https://doi.org/10.29173/eureka7786
• Mañas-Viniegra, L., González-Villa, I. A., & Llorente-Barroso, C. (2020a). The corporate purpose of Spanish listed companies: Neurocommunication research applied to organizational intangibles. Frontiers in Psychology, 11, e2108. https://doi.org/10.3389/fpsyg.2020.02108
• Mañas-Viniegra, L., Núñez-Gómez, P., & Tur-Viñes, V. (2020b). Neuromarketing as a strategic tool for predicting how Instagramers have an influence on the personal identity of adolescents and young people in Spain. Heliyon, 6(3), e03578. https://doi.org/10.1016/j.heliyon.2020.e03578
• McCabe, D., & Castel, A. (2008). Seeing is believing: The effect of brain images on judgments of scientific reasoning. Cognition, 107, 343–352. https://doi.org/10.1016/j.cognition.2007.07.017
• McClure, S. M., Li, J., Tomlin, D., Cypert, K. S., Montague, L. M., & Montague, P. R. (2004). Neural correlates of behavioral preference for culturally familiar drinks. Neuron, 44(2), 379-387. https://doi.org/10.1016/j.neuron.2004.09.019
• McClure, S. M., York, M. K., & Montague, P. R. (2004). The neural substrates of reward processing in humans: The modern role of fMRI. Neuroscientist, 10(3), 260-268. https://doi.org/10.1177/1073858404263526
• Miller G. A., & Lenneberg E. (1978). Psychology and biology of language and thought, essays in honor of Eric Lenneberg. Academic Press.
• Mileti, A., Guido, G., & Prete, M. I. (2016). Nanomarketing: A New Frontier for Neuromarketing. Psychology & Marketing 33(8), 664-674.  https://doi.org/10.1002/mar.20907
• Morin, C. (2011). Neuromarketing: The new science of consumer behavior. Society, 48(2), 131-135. https://doi.org/10.1007/s12115-010-9408-1
• Moseley, M. E., & Glover, G. H. (1995). Functional MR imaging. Capabilities and limitations. Neuroimaging clinics of North America, 5(2), 161-191. https://pubmed.ncbi.nlm.nih.gov/7640883
• Mostafa, M. M. (2012). Brain processing of vocal sounds in advertising: A functional magnetic resonance imaging (fMRI) study. Expert Systems with Applications, 39(15), 12114-12122. https://doi.org/10.1016/j.eswa.2012.04.003
• Nill, A., & Schibrowsky, J. A. (2007). Research on marketing ethics: A systematic review of the literature. Journal of Macromarketing, 27, 256–273. https://doi.org/10.1177/0276146707304733
• Nixon, H. K. (1924). Attention and interest in advertising. Archives of Psychology, 72, 5–67.
• Nuñez, P. L., & Srinivasan, R. (2006). A theoretical basis for standing and traveling brain waves measured with human EEG with implications for an integrated consciousness. Clinical Neurophysiology, 117(11), 2424–2435.
• O’Connell, B., Walden, S., & Pohlmann, A. (2011). Marketing and Neuroscience What Drives Customer Decisions? American Marketing Association. https://bit.ly/39zwWKM
• Ohme, R., Matukin, M., & Pacula‐Lesniak, B. (2011). Biometric measures for interactive advertising research. Journal of Interactive Advertising, 11(2), 60–72. https://doi.org/10.1080/15252019.2011.10722185
• Ohme, R., Reykowska, D., Wiener, D., & Choromanska, A. (2009). Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures. Journal of Neuroscience, Psychology,and Economics, 2(1), 21-31. https://doi.org/10.1037/a0015462
• Phelps, E. A., O’Connor, K. J., Cunningham, W. A., Funayama, E. S., Gatemby, J. C., Gore, J. C., & Banaji, M. R. (2000). Performance on indirect measures of race evaluation predicts amygdala activation. Journal of Cognitive Neuroscience, 12, 729-738. https://doi.org/10.1162/089892900562552
• Plassmann, H., Ramsoy, T. Z., Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22, 18–36. https://doi.org/10.1016/j.jcps.2011.11.010
• Plassmann, H., Venkatraman, V., Huettel, S., & Yoon, C. (2015). Consumer neuroscience: Applications, challenges, and possible solutions. Journal of Marketing Research, 52(4), 427-435. https://doi.org/10.1509/jmr.14.0048
• Pynta, P., Seixas, S. A., Nield, G. E., Hier, J., Millward, E., & Silberstein, R. B. (2014). The power of social television: Can social media build viewer engagement? A new approach to brain imaging of viewer immersion. Journal of Advertising Research, 54(1), 71-80. https://doi.org/10.2501/JAR-54-1-071-080
• Racine, E., Waldman, S., Rosenberg, J., & Illes, J. (2010). Contemporary Neuroscience in the Media. Social Science & Medicine, 71(4), 725–33. https://doi.org/10.1016/j.socscimed.2010.05.017
• Rilling, J. K., & Sanfey, A. G. (2011). The neuroscience of social decision making. Annual Review of Psychology, 62, 23–48. https://doi.org/10.1146/annurev.psych.121208.131647
• Roskies, A. L. (2015). Mind Reading, Lie Detection, and Privacy. In C. Clausen, & N. Levy (eds.), Handbook of Neuroethics (pp. 679–695). Springer. https://doi.org/10.1007/978-94-007-4707-4_123
• Russo, E. J. (1978). Eye Fixations Can Save the World: A Critical Evaluation and a Comparison Between Eye Fixations and Other Information Processing Methodologies. In K. Hunt, & A. Abor (Eds.), Advances in Consumer Research (pp. 561–570). Association for Consumer Research.
• Sanie, S., & Chalmers, J. (2007). EEG signal processing. Chichester. Wiley.
• Santesmases, M. (2009). Fundamentos de Marketing. Pirámide.
• Santos, J. P., Seixas, D., Brandao, S., & Moutinho, L. (2011). Investigating the role of the ventromedial prefrontal cortex in the assessment of brands. Frontiers in Neuroscience, 5, e77. https://doi.org/10.3389/fnins.2011.00077
• Schimtt, F. O. (1970). Promising Trends in Neuroscience. Nature, 227, 1006-1009. https://doi.org/10.1038/2271006a0
• Sententia, W. (2013). Freedom by design. In M. Moore, & N. Vita-More (eds.), The transhumanist reader (pp. 355-360). Wiley-Backwell.
• Smidts, A., Hsu, M., Sanfey, A., Boksem, M., Ebstein, R., Huettel, S., & Yoon, C. (2014). Advancing consumer neuroscience. Marketing Letters, 25(3), 257–267. https://doi.org/10.1007/s11002‐014‐9306‐1
• Solnais, C., Andreu‐Pérez, J., Sánchez‐Fernández, J., & Andréu‐Abela, J. (2013). The contribution of neuroscience to consumer research: A conceptual framework and empirical review. Journal of Economic Psychology, 36, 68–81. https://doi.org/10.1016/j.joep.2013.02.011
• Spence, C. (2019). Neuroscience-Inspired Design: From Academic Neuromarketing to Commercially Relevant Research. Organizational Research Methods, 22(1), 275-298. https://doi.org/10.1177/1094428116672003
• Spence, C., & Piqueras-Fiszman, B. (2014). The perfect meal: The multisensory science of food and dining. Wiley-Blackwell.
• Stanton, S. J., Reeck, C., Huettel, S. A., & LaBar, K. S. (2014). Effects of induced moods on economic choices. Judgment and Decision Making, 9(2), 167–175. http://journal.sjdm.org/12/12924b/jdm12924b.pdf
• Stanton, S. J., Sinnott-Armstrong, W., & Huettel, S. A. (2017). Neuromarketing: Ethical Implications of its Use and Potential Misuse. Journal of Business Ethics, 144(4), 799-811. https://doi.org/10.1007/s10551-016-3059-0
• Tallis, R. (2011). Aping mankind: Neuromania, Darwinitis and the misrepresentation of humanity. Acumen Publishing.
• Tiggemann, M., & Zaccardo, M. (2016). Strong is the new skinny: A content analysis of #fitspiration images on Instagram. Journal of Health Psychology, 23(8), 1003–1011. https://doi.org/10.1177/1359105316639436
• Varan, D., Lang, A., Barwise, P., Weber, R., & Bellman, S. (2015). How reliable are neuromarketers’ measures of advertising effectiveness: data from ongoing research holds no common truth among vendors. Journal of Advertising Research, 55(2), 176-191. https://doi.org/10.2501/JAR-55-2-176-191
• Venkatraman, V., Dimoka, A., Pavlou, P. A., Vo, K., Hampton, W., Bollinger, B., Hershfield, H. E., Ishihara, M., & Winer, R. S. (2015). Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling. Journal of Marketing Research, 52(4), 436–452. https://doi.org/10.1509/jmr.13.0593
• Vul, E., Harris, C., Winkielman, P., & Pashler, H. (2009). Puzzlingly high correlations in fMRI studies of emotion, personality, and social cognition. Perspectives on Psychological Science, 4(3), 274–290. https://doi.org/10.1111/j.1745-6924.2009.01125.x
• Wedel, M., & Pieters, R. (2008). A review of eye‐tracking research in marketing. Review of Marketing Research, 4, 123-147. https://doi.org/10.1108/S1548-6435(2008)0000004009
• Yan, L. (2011). An Analysis of the Research Status of Neuromarketing. Foreign Economics & Management, 33(5), 25-27.
• Zaltman, G., & Kosslyn, S. M. (2000). Neuroimaging as a marketing tool. US Patent 6,099,319.
• Zurawicki, L. (2010). Neuromarketing. Exploring the Brain of the Consumer. Springer