Cinematic blueprint on Social MediaA comparative analysis

  1. Fondevila-Gascón, Joan-Francesc 2
  2. Mir-Bernal, Pedro 1
  3. Barrientos-Báez, Almudena 3
  4. Perelló-Sobrepere, Marc 4
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

  2. 2 CECABLE España
  3. 3 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

  4. 4 EU Business School
    info

    EU Business School

    Ginebra, Suiza

    ROR https://ror.org/04facnr46

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Journal:
Fotocinema: revista científica de cine y fotografía

ISSN: 2172-0150

Year of publication: 2021

Issue Title: The History of Photography in Latin America (19th and 20th Centuries)

Issue: 22

Pages: 427-445

Type: Article

DOI: 10.24310/FOTOCINEMA.2021.VI22.11738 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Fotocinema: revista científica de cine y fotografía

Abstract

This paper aims to analyze the activity of the three biggest movie studios in social media, 20h Century Fox, Warner Bros and Universal Studios, and how that is affecting in the numbers and importance of each. Through deep searches, professional advice and the use of some statistic programs, we were able to pull out some interesting assumptions that will be discussed. We have focused in different parts of each Social Media since, we think, each one is designed to fulfill one specific aspect, for example create discussions or just present a piece of work or trailer in our case. With that approach we expect to determine which of the companies has understood better the way they have to be used and if they had won any kind of advantage through the good use of this medias presented as more interaction between themselves and the viewers and a more effective way to present their products. We conclude a correlation between movie studios impact and social media in terms of posts and comments. YouTube is the main social media for movie studios companies.

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Funding information

This research belongs to the the project “New Formats of Interactive Advertising on the Television, Internet and Digital Media. Applications on HbbTV”, funded by the Ministry of Economy, Industry and Competitiveness (Spain), reference CSO2017-88895-R (MINECO/FEDER).

Funders

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