Análise do Discurso da Sustentabilidade em uma Empresa do Setor de Energia Elétrica
- Coelho, Ana Lúcia de Araújo Lima 1
- Godoi, Christiane Kleinübing 2
- Coelho, Christiano 3
- Pascual, Araceli Serrano 4
- 1 Programa de Pós-Graduação em Administração, Universidade do Vale do Itajaí (Santa Catarina, PPGA, UNIVALI)
- 2 Programa de Pós-Graduação em Administração, Universidade do Vale do Itajaí (Santa Catarina, PPGA, UNIVALI) / Universidade Federal do Acre (Acre, UFAC)
- 3 Universidade Federal de Santa Catarina (Santa Catarina, UFSC) / Universidade Federal do Acre (Acre, UFAC)
- 4 Universidad Complutense de Madrid (Madrid, UCM)
ISSN: 2317-5087
Year of publication: 2012
Issue Title: Políticas Públicas, Gestão e Planejamento
Volume: 1
Issue: 1
Pages: 122-158
Type: Article
More publications in: Revista Gestão & Conexões
Abstract
The objective of this research is to analyze the construction of the discourse of sustainability in a multinational electricity sector from the speech of people directly related to the preparation of Sustainability Reports. Sociological Discourse Analysis (SDA), the methodological approach used and systematized in this study, is linked to the Spanish Tradition of Qualitative Social Research. As a method, revealed the discourse of sustainability in the company considering the social aspect and concrete communicative spaces that formed and elaborated the discourse of the actors as signifying practices. The analysis of discursive styles, discursive positions, settings and narrative spaces semantic search were performed in the construction of the discourse of sustainability. The company presents itself through a discourse aligned with economic goals, considering also other dimensions of sustainability - environmental, social and manifesting its environmental and social responsibility.