Bargaining with decreasing commitments
- Amorós González, Pablo
- Moreno Jiménez, Bernardo
Año de publicación: 2001
Número: 8
Páginas: 1-39
Tipo: Documento de Trabajo
Resumen
This paperpoints out that uncertainty about market conditions makes the selling format of the firm an adaptive dynamic process. A firm chooses its initial selling format taking into account not only the corresponding expected profits of the retailing format itself but also the information about the market environment that is gathered by selling its product in this way. Furthermore, the paper shows under which circumstances the firm expands its original selling format