Un modelo para innovar

Abstract

“A Model for Innovation” offers a synthesis of an innovation model designed and published by the author in “Innovation and Knowledge Management: A Model, a method, systems and tools.” (Díaz de Santos, 2006) The model is organized around four strategic key items, in Spanish four Cs: Client, Quality, Communication, and Knowledge (Cliente, Calidad, Comunicación y Conocimiento). The need/scarcity derived from a continually unsatisfied client creates not only the basic conditions but also the knowledge support and the analysis of the organizational reality: strategic orientation towards the client and analysis as the point of departure are two options for dinamization; Quality is what gives strength to an organization; these are the pillars on which the organizational structure is built, and this provides the adequate answer to accompany and deal with the couple scarcity/necessity. Communication is not information but networks of relations, where the seeds of cooperation, productive efficiency and satisfaction for all process participants lie: this is the quality of intercommunication. And knowledge is almost an attitude that allows us to work through the parts, make sense out of them and project them. All this articulated to an organizational project allows the dinamization of internal structural energies and their projection in the world of competition and innovation. The model is a structure, an interdependent whole, transformational system that regulates itself in a spiral format and allows a wider reproduction. The model is closely linked to the method and the systems. And it all has developed out of an action-research program that the author has been developing from the 80s onwards.