Parents’ literacy on mobile advertising aimed at children: a cross - cultural approach

  1. Robayo-Pinzon, O.
  2. Rojas-Berrio, S.
  3. Núñez-Gómez, P.
  4. Miguélez-Juan, B.
  5. García-Béjar, L.
Journal:
Young Consumers

ISSN: 1758-7212,  1747-3616

Year of publication: 2022

Volume: 23

Issue: 2

Pages: 255-281

Type: Article

DOI: 10.1108/YC-05-2021-1331 GOOGLE SCHOLAR
Data source: Scopus