Estudo da estancia e do gasto na segmentación do turista internacional con motivación relixiosa en Galicia

  1. Pere Mercadé-Melé 1
  2. Jesús Barreal Pernas 2
  1. 1 Universidad de Málaga
    info

    Universidad de Málaga

    Málaga, España

    ROR https://ror.org/036b2ww28

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais

ISSN: 1132-2799

Año de publicación: 2021

Volumen: 30

Número: 3

Páginas: 79-97

Tipo: Artículo

DOI: 10.15304/RGE.30.3.7550 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais

Resumen

Tourist expenditure is an element that is gaining weight in the local economies of many regions throughout the world and that conditions income levels. This has a positive effect on local economies through the diversification of their traditional activities, but it also has an impact on the social and environmental context. This work carries out a latent class segmentation model (Latent Class Model -LCM) in which tourists who travelled to the region of Galicia for religious reasons are segmented in order to differentiate the groups, variables on personal characteristics and also on the activities they carried out were used. Six different groups were obtained by segmentation, showing significant differences between the variables of stay and daily expenditure. The study has important implications for management, as it helps to focus companies according to the attributes of international visitors and to relate them to their levels of expenditure.

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