Consumo de paisaje en ciudades turísticasEl papel de las terrazas hoteleras en la ciudad de Madrid

Laburpena

The landscape has always been part of what the tourist expects to find in the tourist destination, be it rural, coastal or urban. The consumption of this landscape has become, in some cases, a fundamental motivation for the trip and is part of the essence of the experience. Although it is sometimes a subjective subject, attractive landscapes are capable of creating experiences and being consumed as a tourist offer. In a highly competitive world, many tourist cities are reinterpreting known resources in a different way. In this sense, the consumption of the landscape appears as another alternative for tourists in big cities. In this context, one of the great current trends in urban hotels is the adaptation of the top floor or roof top of the buildings with terraces that not only attract hotel guests, but are also open to the general public. The hotel terraces become prominent platforms for the consumption of the urban landscape both by tourists who visit it and by the inhabitants of the city. From this terraces, a new vision of an, in principle, known landscape is offered, that contains an innovative tourist experience. For this diversification of the tourist offer, based on new experiences for visitors, new tourist spaces emerge that satisfy the expectations of tourists in search of alternatives. The terraces, as a new quality tourist offer, can become providers of experiences for a growing market niche eager for new tourist experiences. This communication focuses on the analysis of roof top terraces in the city of Madrid, specifically on the landscape experience that they offer, without forgetting their spatial distribution.