Modeling and Measuring Home Brands Ability to Capture Customer Loyalty to Nonfood Retailers

  1. Ventisca, Mónica Díaz-Bustamante
  2. Warleta, Gonzalo Moreno
  3. Gallo, María Puelles
Buch:
Rediscovering the Essentiality of Marketing

ISSN: 2363-6165,  2363-6173

ISBN: 9783319298764,  9783319298771

Datum der Publikation: 2016

Seiten: 763-766

Art: Buch-Kapitel

DOI: 10.1007/978-3-319-29877-1_146 GOOGLE SCHOLAR lock_openOpen Access editor