Brand antiquity and value perception: Are customers willing to pay higher prices for older brands?
- Baumert, T.
- de Obesso, M.D.L.M.
Aldizkaria:
Journal of Business Research
ISSN: 0148-2963
Argitalpen urtea: 2021
Alea: 123
Orrialdeak: 241-254
Mota: Artikulua